Market Go!
Project: Market Go Billboard Campaign
Client: Self Initiated
Responsibilities: Art Direction, Illustration, Brand Design, Print
Market Go! is a food delivery platform that brings the energy and authenticity of local night markets directly to on-the-go travelers. This brand refresh emphasizes culturally rooted, vibrant food experiences—celebrating the sights, flavors, and diversity of night market cuisine. The goal is to clearly differentiate Market Go! from generic delivery competitors by positioning it as a gateway to local culture, not just convenience.
Challenge
Billboard emphasizing the stinkiness of Stinky Tofu.
Billboard emphasizing finding the best of its category.
Billboard reinforcing the messaging in bold type.